Strategy meets Clarity for the Creative Founder
our philosophy
A Different Kind of CEO is a founder-led platform by Steph Weibring where strategy meets encouragement for real-life founders. Through Creative Clarity Sessions, 1:1 coaching, and fractional strategic support, Steph helps small business owners simplify their marketing, clarify their message, and grow with intention—so their work supports the life they’re creating (not the other way around).
60 minutes | 1:1 + in-depth roadmap
For founders with ideas swirling who want a clear plan and next steps—fast.
This session is for you if:
You have an idea and want to turn it into something real
You’re growing a business but feel scattered or stuck
You’re at a pivot point and need help with the big picture
You want honest, thoughtful feedback from someone who’s built before
You want a roadmap (without ongoing support)
You’ll walk away with: Clarity, confidence, and a clear path forward
services
(2) 30 minute calls per month
For founders who want encouragement, accountability, and a steady rhythm while they build.
This is for you if:
You know what you should do, but need accountability
You want a sounding board and consistent check-ins
You want guidance and encouragement from someone steps ahead of you
You’re building long-term and want support staying focused
You’ll walk away with: momentum + confidence + accountability
*Application only
For established founders who want a strategic brain at the table as they grow.
This is for you if:
Your business has traction and you’re making bigger decisions
You want bi-weekly strategy + light follow-up guidance
You need help and clarity on what to prioritize your time & energy on (aka: Focus)
You don’t need execution—you want direction, focus, and strong marketing strategy
You’ll walk away with: sharper strategy + better decisions + guided growth
Kind words from clients
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“Steph is creative, talented, motivating, and insightful! She’s the first person I go to for business advice, when I need to make a change or get out of a creative rut. She asks great questions and has the ability to see the big picture and help break it down into manageable parts. Steph has coached me and helped me grow and refine my brand over the last 11 years. Her counsel has been incredibly valuable to me and my business!“
- Andrea Overturf | Content Creator & Podcaster
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"No matter how overwhelmed I was feeling going into a call with Steph, I always left with peace after talking through tasks and prioritizing them with her help. She really listens and cares for her clients. She is your biggest cheerleader and sets you up for success through detail, planning, and creative ideas. "
— Payton Hollingsworth Founder | Cola Stacks
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“Steph is hands down the most inspirational creative coach out there!! I started my own business but didn’t know how to differentiate myself or elevate my business. Steph effectively brainstormed with me, offered tangible creative ideas, and helped me implement new strategies. She got me excited again and then held me accountable to make sure it was successful. It was a joy working with her.”
- Ginna McLanaha | The Mahj Prep
meet steph
Steph Weibring is the founder of Joy Creative Shop and the creator of a different kind of ceo — a space for building businesses in a way that fits real life. With 15+ years of experience in brand-building, direct-to-consumer growth, and marketing, Steph is known for equal parts strategic thinking and steady encouragement. Through Creative Clarity Sessions, coaching, and fractional support, she helps founders find focus, build confidence, and take the next right step.
Contact Us
Interested in working together? Fill out some info and I will be in touch shortly. So nice to hear from you!